Having a doll that is "just like me" can be very important to young girls. A doll-sized medical ID might make it easier for some girls to wear their own medical IDs without embarrassment. And pretend play is a powerful tool to reduce anxiety over carrying an auto-injector.
The accessory package is an add-on to any American Girl doll. At $28.00, it is not a cheap toy, but parents of girls with food allergies may feel it is worth the cost for their child to feel validated by having a doll just like them.
The American Girl line of dolls and books has a huge variety of accessories, from tiny musical instruments to wheelchairs and casts. It is a sign of the growing number of children with food allergies that a toy allergy-free lunch is a profitable venture for the company.
I hope that the company will have great success with this product, and will go on to create an allergy-friendly menu for it's in-store restaurants. American Girl fans would love to take their dolls to the cafe for a gluten-free cupcake and some lemonade, or a dairy-free bitty hamburger and fries.